Australians urged to teach kids about child safety on Day for Daniel

Day for Daniel, Australia’s largest child safety education and awareness initiative, returns on Friday 27 October 2023 with the Daniel Morcombe Foundation steering a national day of child safety events, activities and action.

A record breaking 7,100 schools and early learning centres, plus hundreds more businesses and individuals will take part in the national day of action. It is anticipated that over 2Million people across Australia will have a conversation about child safety on Day for Daniel.

Now in its 19th year, the 2023 Day for Daniel educational topic is consent. Day for Daniel presents the perfect opportunity to have conversations with children around seeking, giving or denying consent and how children can communicate their intentions effectively and respectfully.

The Foundation is also fully supporting the new Australian Government National Child Safety Campaign – One Talk at a Time.

Bruce and Denise Morcombe say they want adults to talk to their children about child safety – One Talk at A Time.

“As adults, it is our job to teach children about child safety. If we don’t then we have failed in our responsibility. Teaching child safety will reduce the incidences of abuse in Australia.” Bruce says.

Denise says “Day for Daniel continues to reinforce that child abuse is never a child’s fault.”

“Through education, we provide children with the power, confidence and tools, no matter their age, to help them recognise unsafe situations and to teach them how to react and report.”

“If you do come forward, you will be believed and you will be protected,” she says.

In addition to sharing child safety messages, Day for Daniel is an opportunity to remember Daniel Morcombe who was abducted on the Sunshine Coast in 2003.

Day for Daniel begins on Friday morning with the annual Walk for Daniel when the Morcombes lead participants from Suncoast Christian College in Woombye to Briggs Park in Palmwoods, symbolising the trip home Daniel was not able to complete.

Australians are urged to Wear Red, Educate and Donate on Day for Daniel.  We wear red as a symbol of the distinctive t-shirt Daniel was wearing when he went missing.

Parents and educators are also invited to play That’s Suss, Challenges and Choices and The Boomer Challenge with kids, these are fun, engaging, interactive games focused on recognising and reporting online grooming.

Hundreds of individuals, community groups and businesses will host FunRaisers to help the Foundation produce and distribute free educational and safety resources.

The Daniel Morcombe Foundation’s belief and vision is for a future where all children are provided with protection, education and support in their lives. A range of FREE resources is available for schools, parents, carers, police officers and educators at


Media Opportunity

What: Bruce and Denise Child Safety Presentation 
Friday 27 October 
Time: 6am sharp
Where: Suncoast Christian College
Schubert Road and Kiel Mountain Road, Woombye QLD  4559

Media contact
Tracey McAsey, General Manager
Mob: 0420 300 737